Sarah Jessica Parker’s Cheap Chic

My friends know that I can’t resist flogging a dead horse, which is why I’m still humming my same Saturn in Virgo tune. (Mixed metaphor alert!) Must be my Venus, Jupiter, Mars lineup in Sagittarius, which rules horses.

Back in my Mar. 27 post, “It’s a Muji, Muji, Muji, Muji World,” I noted the glory days of expensive designer clothes are gone, with Saturn’s September, 2007, arrival in Virgo for roughly two and a half years. You can find that post by clicking on the Saturn in Virgo category.

Here’s the latest evidence that cheap is chic. Today’s New York Times has a story on the success of Steve & Barry’s super-low-priced “Bitten” line designed by Sarah Jessica Parker:

I love the manifesto that SJP wrote for Bitten: “It’s every woman’s inalienable right to have a pulled together, stylish, confident wardrobe with money left over to live.” Sounds like a plan.

Michael WolfStar over at StarIQ has a great post on SJP, an Aries who will be on the big screen in the U.S. on May 12 with the film based on her successful TV series, Sex & the City. It’s the third item in his Apr. 29 NewsScope column:

WolfStar does a super job of analyzing SJP’s chart, but I’ll make a couple of my own observations. SJP’s Venus is on the world axis at 0 Aries, which makes her an ideal person to promote fashion and beauty. The planet of love and beauty is conjunct her Sun, which makes her beautiful. If her Sun weren’t also in Aries, she might have ended up merely designing clothes (which she’s doing now), not modeling them for the world.

Even though we don’t know her time of birth, we know that SJP’s a Moon in Capricorn. This may be the reason why she’s concerned about saving money or at least not being taken to the cleaners when she goes shopping. With a Moon in Cap, even if the wolf isn’t at the door, you’re always sure that he’s on the next block.

The Times says that SJP wore one of her creations, a tropical-inspired blue sundress that sells for $8.98, to afilm premiere. The artlcle asks how Steve & Barry can keep prices on SJP’s Bitten line so low. My question is: How can designers keep them so high?

My eyes were opened to the price-gouging that occurs on Madison Avenue, Rodeo Drive, and on other boulevards of fashion when I visited the Far East for the first time in the early part of this decade, which I believe is called the “Oughts.”

That’s when I learned that designer and discount clothes are often made in the same factory and that much of the price of a garment is determined by where it’s sold, not by where it’s made or what it’s made of. Of course, there are gradations in quality but they are not quite as large as we have been led to believe. And it goes without saying that I’m not talking about haute couture here and other custom-fitted clothing.

My hat’s off to Sarah Jessica for wearing a $9 dress to a glitzy occasion like a movie premiere. Now, I wonder what those Manolo Blahniks cost. And to borrow from the MasterCard riff: The confidence to go your own way? Priceless!


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