In GOOG We Trust?

Over the holidays, I went to a friend’s house for dinner and her husband’s cousin was visiting from Denmark. We started talking about the U.S. and whether the country can compete in the face of low-cost wages and formidable brainpower from China and India. He said that even though he grew up drinking Coke and wearing Levi’s, there was just one American company today that he couldn’t live without today: Google.

Ever since its shares began trading publicly on Aug. 19, 2004, Google has been almost a religion with Wall Street investors. I recently talked to an old friend and she tells me the value of her house has declined in the midst of the subprime mortgage crisis. “But that’s O.K.,” she says with a smile. “I’ve got Google in my portfolio.”

I nodded. Even though I don’t own Google, I understand what it’s like to get a warm and fuzzy feeling from a great stock.

Until recently, the search engine giant was a juggernaut, immune to the forces of gravity.But there have been some downbeat reports about Google lately. It seems the search wunderkind is experiencing a slowdown in its paid “click” traffic. That isn’t surprising to me, with Saturn in Virgo hanging around Google’s Mercury/Mars. No matter how great Google is, if the U.S. is going into a recession, Internet ad clicks will decline because people don’t have as much disposable income to shop.

If you want to read more about what’s been ailing Google, here’s a good BusinessWeek story: http://www.businessweek.com/magazine/content/08_15/b4079021321853.htm?chan=top+news_top+news+index_top+story

Google may be down, but it’s not out. Google shares rose 4% on Apr. 1, to $465.71, on the news that Goldman Sachs analyst James Mitchell assumed coverage of the search engine giant and issued a “buy” recommendation. I was doing a little research myself on GOOG (its ticker symbol) on Mar. 31. I was trying to figure out why the stock market darling was down about 30% from its high of $747.24, set Nov. 7 last year.

As with most companies, Google has more than one “birth chart.” There’s the chart for when Larry Page and Sergey Brin founded the company on Sept. 7, 1998 in Menlo Park, Calif. Incorporation charts are usually set for a noon birthdate. Here’s that chart, courtesy of Astrodienst.

Another chart, which I prefer, is when the stock began trading on Nasdaq, the day after its initial public offering. That Google first-trade chart is set for 9:30 a.m. on Aug. 19, 2004 in New York.

I think this chart is a better reflection of the public company than the incorporation one. The Libra Moon rising in the first trading day chart is an accurate depiction of the partnership between Page and Brin. The Sun in Leo is apt for a stock that has almost a “rock star” status on Wall Street. Furthermore, the Mercury/Mars conjunction in Virgo opposing Uranus in Pisces is a perfect planetary aspect  for an Internet search company.

I’m not a financial analyst, but the good news is that Pluto is going back into Sagittarius on June 14, moving retrograde toward a trine with GOOG’s Sun in Leo. I think that aspect will get Google on the acquisition trail again and will be beneficial for international expansion.

In terms of the stock price, Google has Jupiter at 22 degrees of Virgo in the first trading day chart. Transiting Jupiter in Capricorn will be making a station trining Google’s Jupiter on May 9, a positive aspect, so I’m looking for GOOG to regain some lost ground then.

Transiting Saturn in Virgo will be quite close to Google’s Jupiter toward  the end of December, which could mean some kind of real estate news — perhaps acquiring land for a regional headquarters or announcing a new building or a major expansion of the Googleplex, as the company’s headquarters is known. We’ll see.

The transiting Saturn/Uranus opposition in Virgo/Pisces which is exact on Election Day, suggests sudden separation at Google. Perhaps there will be a management shakeup or the company will be forced to divest part of its operations to obtain regulatory approval for a megamerger of some kind. Something or someone will be leaving the company.

This post on Google does not constitute a buy recommendation for the search engine company. Talk to your investment adviser before loading up on Google.

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